Your Wellness Journey Companion
Your Wellness Journey Companion
Welcome to Charipillar, where personal growth meets meaningful impact. Through carefully curated wellness challenges, Charipillar empowers individuals and groups to improve their lives while raising funds for causes they care about.
Meet Ian Tonks and his daughter Sophie, the founders of Charipillar. Their shared passion for faith, health, and giving brought this wellness movement to life. As Ian approached yet another milestone birthday, transitioning from a 20-year career as a business coach, he sought a fulfilling next chapter—one that would blend his passion for personal growth with a desire to make a lasting impact. Sophie, a sophomore at JSerra Catholic High School in San Juan Capistrano, was inspired by business and the power of generosity. From a simple conversation between father and daughter, Charipillar emerged—a legacy focused on faith, well-being, and giving back.
Charipillar’s challenges are structured to make your personal goals clear and achievable while providing opportunities to support charities. Rooted in the eight pillars of wellness—physical, nutritional, emotional, social, spiritual, intellectual, financial, and environmental—our challenges offer a variety of tasks to suit different interests and skill levels.
Our challenges are:
Go above and beyond, and your achievements could earn a place on our exclusive Wall of Fame. Whether you’re fostering better habits, inspiring others, or rallying your community for a cause, Charipillar offers something for everyone.
Below is a preview of challenges grouped by the eight pillars of wellness. Each example highlights tasks you can complete to engage with specific areas of growth:
Click on a logo icon to reveal a complete list of wellness challenges.
At Charipillar, we honor those who go above and beyond in their wellness journey, recognizing all accomplishments on our exclusive ‘Wall of Fame.’
Charipillar partners with these impactful organizations to help you create positive change while pursuing your wellness journey. Hover over each logo to discover the mission behind the mark, or click the logo or description to visit the charity’s website.
Click on a logo icon to reveal a complete list of expert wellness resources.
Do you have expert content or in-person coaching resources you’d like to contribute to the Expert Resource Hub? Contact us with the details.
Are you ready to take on meaningful challenges and make a difference in the world? Click below to visit our partner site, Charity Footprints — an external platform where you can register, track your progress, and start challenging yourself and others.
Here are answers to common questions about Charipillar to help you understand how our platform works, boosts your well-being, and makes a lasting impact.
Charipillar is a wellness challenge platform that supports your growth across eight core pillars of health and wellness: physical, nutritional, emotional, social, spiritual, intellectual, financial, and environmental. By participating in fun and engaging daily and weekly challenges, you improve your well-being and raise funds for charities aligned with these pillars.
Each time you complete a wellness challenge, funds are donated to a charity of your choice from our curated list. Our mission is to raise $1 billion for worthy causes by 2036, combining personal growth with meaningful impact on the world.
Charipillar is designed for anyone seeking a balanced wellness journey, from beginners to experienced wellness enthusiasts. Our challenges are customizable, allowing you to adjust the intensity to fit your personal goals.
Absolutely! You can complete challenges on your own or invite friends, family, or colleagues to join you in a single challenge or a series of challenges. This fosters friendly competition and encourages accountability. Results are displayed on a leaderboard, allowing participants to track challenge completion, contrast progress, and vie for bragging rights. It’s a fun and engaging way to build connections while achieving wellness goals.
Challenges are daily, weekly, bi-weekly, or monthly activities designed to strengthen one of the Eight Pillars of Wellness. They span physical movement, mindful reflection, dietary shifts, social connection, financial milestones, and sustainable living habits, all aimed at promoting holistic well-being.
The Eight Pillars of Wellness that guide Charipillar are:
Charity Footprints is the platform Charipillar uses to host challenges. It allows us to customize challenges, invite others to support or participate, communicate challenge progress, and manage donations to chosen charities.
The short answer is, “we don’t—at least not in the traditional sense.” Moving forward, less than 1% of each donor transaction will be used to offset operating expenses. If we ever generate a surplus beyond operating costs, those funds will be donated to our preferred charities, St. Jude’s and Harbor Point Outreach. While we may explore sponsorships, advertising, or monetizing our Resource Hub in the future, this is not anticipated in the near term. For now, our focus remains solely on facilitating wellness and charitable giving.
The 5% transaction fee covers three components: Stripe’s payment processing fee (typically 2.9% + $0.30 per transaction), Charity Footprints’ 1% platform hosting fee, and a 0.9% contribution to help Charipillar offset its operating costs. Several of our charity partners have successfully negotiated lower Stripe rates. When that’s the case, the difference between the standard 2.9% and the charity’s reduced rate goes directly back to the charity—meaning more of your donation supports the cause.
Absolutely. The community will help drive this decision, determining new challenges that align with our Eight Pillars of Wellness.
Yes! Each participant can select from our list of vetted charities in the Charities section of our website. While we hope to expand this list in the future, the current focus is on supporting established organizations with proven impact.
At this time, we do not plan to include GoFundMe-type options. Non-charitable recipients are more challenging to vet and approve, and our priority is to ensure all funds benefit reputable, impactful charities.
The Wall of Fame celebrates participants who excel in their wellness journey. You can earn recognition as a Charipillar Champion by completing all 20 challenges in any single pillar, or reach the highest honor, Charipillar Conqueror, by completing all 160 challenges across every pillar.
Getting started is simple! Visit our “Start” page to register, choose a challenge, and begin. Whether you’re making small lifestyle changes or pursuing a full wellness journey, Charipillar is here to support you.
Charipillar offers an Expert Resource Hub with tools and resources tailored to each wellness pillar. These include online guides, coaching resources, and apps that support you in your wellness goals.
Charipillar combines personal wellness with a mission-driven impact, supporting meaningful causes while helping you grow. Our program’s unique structure and commitment to charitable giving distinguish us from typical wellness challenges.
Charipillar was founded by Ian Tonks and his daughter, Sophie, out of a shared passion for health, wellness, and giving. Together, they aim to inspire others to lead healthier lives while making a difference in the world.
Ian Tonks’ journey began in the late 1990s when he led a 650-employee youth sports company that served Major League Soccer, the NFL, and Jack Nicklaus’ Golden Bear International. After marrying in 2006, Ian shifted to a role at a Bay Area university, leading capital campaigns and aiding the school’s transition to NCAA Division II athletics. In 2009, he launched a business development practice to help leaders grow strategically and sustainably. His first book, Replacing the Rainmaker, was published in 2015. Since 2016, Ian has been an Expert EOS Implementer, guiding leadership teams through the Entrepreneurial Operating System® (EOS) to help them clarify their vision, strengthen their leadership, and improve business outcomes. With this experience, he has worked with countless entrepreneurs to successfully transform their organizations and align their people with their goals. With three decades of leadership and entrepreneurial experience, Ian now leads several companies:
Ian holds an MBA from Dominican University of California and a bachelor’s in sports science from the University of Northumbria. He enjoys fitness, golf, family, and travel and lives in Orange County, CA, with his wife and daughter.
Want to know more about other Ian Tonks Companies? Click here.
Energize your body with movement, fitness, and proper rest.
Nourish your body with balanced, nutritious meals.
Cultivate inner peace through mindfulness, emotional resilience, and self-care.
Strengthen your connections and build meaningful relationships.
Stimulate your mind with learning, creativity, and new experiences.
Build healthy financial habits for stability and security.
Live sustainably and in harmony with the environment.
These challenges are adaptable to different fitness levels and can make physical wellness fun and engaging for participants!
These challenges can help participants make mindful, healthy changes to their eating habits in fun, approachable ways!
These challenges are designed to promote self-awareness, reduce stress, and help participants foster emotional resilience and positivity.
These challenges encourage participants to deepen their social connections, practice kindness, and engage in meaningful interactions with others, promoting stronger and healthier relationships.
These challenges are designed to encourage inner reflection, mindfulness, and a deeper sense of purpose, helping participants nurture their spiritual well-being.
These challenges encourage intellectual growth by promoting curiosity, creativity, critical thinking, and lifelong learning.
These financial wellness challenges encourage participants to develop smart money habits, focus on budgeting and saving, and work toward achieving financial stability.
These Environmental Wellness challenges empower participants to make eco-friendly choices, minimize waste, and conserve natural resources. Through small, intentional actions, individuals can help create a cleaner, healthier world while fostering a deeper connection to their environment and community.
The average company loses $2 million in productivity per year due to disengagement. The culprit is the four forces of disengagement–mismatches between your employee and their role, manager, culture, and team–resulting in employees who do the bare minimum to keep their job. What could you accomplish with a fully engaged team? The PI Employee Experience Survey™ allows managers to easily gauge employees and gather candid, confidential feedback on their work experience. The survey provides engagement trends at every level of your organization—whether that’s a team, a department, or your entire company. Insights will allow you to customize your actions to group strengths and needs, and improve engagement at micro and macro levels.
Hover over a tile to download your free guide and register for a 48-hour free trial or paid scorecard subscription.
To “spring clean” your life, you need to understand how and where your life is draining you. For many, that feeling of being overwhelmed comes from too many tasks, too many commitments, and being surrounded by people who don’t support or inspire you. In this limited time Spring Clean Your Life offering, you’ll establish a clear 90-day plan for living your life “on purpose.”
Session topics include:
Contact me to schedule a free 15-minute call to identify your needs and determine if we are a fit.
